The Senior Demand Generation Manager role is a dynamic mix of global campaign strategy and execution with a clear focus on achieving our lead acquisition and revenue goals. This is an opportunity for you to take on the full responsibility to build and own integrated campaigns that amplify our message, build brand awareness, and accelerate leads through the pipeline.
What you’ll do as a Senior Demand Generation Manager:
- Conceptualize, deploy from the ground up, and navigate Gemini’s marketing strategy
- Plan, execute and optimize integrated marketing campaigns that showcase the Gemini Advisory brand and drive net-new pipeline
- Take both a tactical and strategic approach to project management to execute all aspects of each campaign
- Build campaign audiences through externally focused lead generation efforts (SEO, PPC, third-party programs) and Gemini’s owned channels, and align campaigns to deliver the right message to each segmented audience
- Work closely with the global sales and analysts teams for campaign rollout and message adoption
- Experiment with new creative concepts with an eye for testing and optimization
- Measure, report, and continuously improve campaign playbooks to drive better outcomes
What you’ll bring:
- BA/BS degree with 7+ years of B2B SaaS marketing experience
- Expertise in global, multi-channel, integrated campaigns
- Ability to collaborate with sales and research organizations
- Experience with database segmentation, lead nurturing, and message testing
- Strong familiarity with account-based marketing (ABM)
- Experience with SEO, PPC, email marketing, social media marketing, and third-party programs
- Understanding of HubSpot, Google Analytics, and Salesforce
Why should you join Gemini Advisory?
We are a rapidly growing startup with the explicit goal of establishing a completely new vertical – Fraud Intelligence. In three years of operations, we have gained respect from loyal customers globally, including North America, the EU, Africa, and Asia. This is your opportunity to mold our marketing strategy and brand messaging from the ground up.
Want more info?
Blog: Learn everything you want to know about the world of fraud intelligence and the emerging dark web trends (https://geminiadvisory.io/blog/)
Job Type: Full-time
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